Strategy for Startups – An Upcoming and Insightful Mentoring Session

Is your product compelling enough to solve a real problem ?
Do you have enough users who care about what you have to offer ?
What problem are you solving for today’s users of your product
What in your product is truly differentiated in the market to solve this problem. Does it solve deep issues for your potential customers ?

– How is it different from what is already existing in the market ?

If one or more of these are part of what you are asking yourself OR you are looking for clarity, then join us
March 18th to triggert thought and have an insightful interactive discussion with one of our mentors Rakesh Mishra, Co- Founder and Director of Excubator

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Rakesh Mishra, Co-FOunder, Excubator

 

 

Rakesh Mishra is Co-Founder & Director at Excubator.org, an organisation that assists entrepreneurs and enterprises to multiply their business value and build world-class businesses. His area of specialisation are incubating advance technology based businesses, innovation portfolio management, technology research and delivery scale-up. Rakesh is also the co-founder of the PAN IIT nation building program ‘IIT Mentors’. He has been engaging with various IIT institutions and IIT alumni community as part of this program to develop the mentoring hubs across the country.

Rakesh brings 20+ years of industry experience that cuts across wide spectrum of industry verticals, technology platforms and geographies.
Rakesh is heading the HackSpace (AI-ML-IoT incubator) program at Excubator. He works very closely with Technology focused MNCs to help them evaluate and engage with innovative startups. Rakesh is advisor to SIDBI for their startup ecosystem development program and also leads SIDBIStartupMitra.in platform initiative to collaborate with various central and state government bodies and industry bodies.

As a professional coach, Rakesh has touched lives many senior executives for assisting them with their personal development, job satisfaction challenges and corporate-to-startup transition readiness. Rakesh is recognized as one of the top Gamification experts in India. Rakesh is a graduate from Indian Institute of Technology, Kanpur.

We are very happy to have Rakesh lead this discussion on March 18th, and open it up to you all to engage.

See you

To know more about what we do check us out on facebook:

https://www.facebook.com/vibhawomen/

#iamvibha #vibhawomen #startegyforstartups

 

 

 

 

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Owning It – It really is More Than a Title

Should leaders ( everyone is a leader in their own right. Anything we are responsible for, turns out, it becomes ours to own, ours to deliver and ours to also learn from ) be OK NOT KNOWING ?

I mean, we are living in a day and age where fundamentals in business and / or even in a corporate setting can make our lives easier if we equipped ourselves with ‘knowing the HOW TO…’

Whenever I hear folks say – I don’t know and walk away, to me that tells me
– This thing you’re doing? It just isn’t THAT important to you
– You wanna pass the buck on
– You think you’re ABOVE it ( Heaven knows how – pun intended )

And then we whine, complain and shout from the rooftops about how ‘ Noone’s helping me’.

Are you serious???

If this ‘thing’ really really matters enough
– You WILL make it happen
– You will learn
– You will not be ashamed to say , ‘ I DON’T KNOW’
– You will push yourself out there to get the job done

Some of you reading this might think this sounds pretty dictatorial. It’s cool. i’ve really been labelled worse…

But, palming off a job, procrastination and just plain ol’ shoddy work is just unimpressive.

I think as entrepreneurs, we are responsible 24/7.

Why?
Because its ours.
Because we wanted it bad enough to get it off the ground.
And because we owe it to ourselves to finish what we started.

 

 

The author, Caroline Fernandes, is an Educationist and Social Entrepreneur

twitter: Carolinevibha

Caroline Fernandes

Seriously, Intelligence is Over-Rated.

I used to wonder where the point of getting good to great would happen.

I mean, how do you know when you’re getting really really good at what you’re doing?

Simple. You’ll find people, a steadily growing number of them actually, will want to meet you. Not because you’re known or something, and yeah, that happens to happen anyway, but because what you do is getting the results people want.

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So, we are seeing a lot of tense hesitation with women when they transition between where they are, to where they need to be. The Real versus the Ideal states.

We find that all this is to a very large extent, a state of mind.

Through our interviews, discussions, coaching and events, more and more we are realizing women do not take the step into the unknown, simply because it’s the unknown.

Sure, you’re probably thinking how is this different from the way men think, correct?

Correct. To look at it from the surface it is human nature to resist change and resist it we will. Excuses, delays, avoidance and denial flood our minds and stop us dead in our tracks, sometimes self-indulgence in opting to be mentally paralyzed too.

But, studies have shown that when it comes t0 us women, these challenges tend to take on a slightly if not grossly skewed shape. We have a gender based lens that enables us to perceive events that lead us to go into self- deprecation. We bring ourselves down, and filter situations from this world view.

In due course this takes us into a loop which stops us from progressing to getting to that ‘ really really good space’ aka, becoming experts at what we do.

Some of of the basics that can incrementally lead to disengaging this thought process are:

  1. Developing a clear Leadership Vision
  2. Self- Confidence Building
  3. Understanding what Success Means to us
  4. Networking
  5. Influencing and negotiating
  6. Others

We invite yoou to take notice of the fact that core skills around what you do have consciously not been mentioned here, as we consider that a given for success.

Over the course of the next few weeks, we at #VibhaWomen plan on addressing these facets via our workshops that will work in tandem with more sharing of thoughts and experiences that you can read here as well.

 

Join us either at our workshops or read more about this here shortly.

We also invite you to share your own thoughts around this.

More to follow, see ya soon.

 

The author is an Educationist, Social Entrepreneur and Coach

Twitter: #CarolineVibha

#iamvibha #vibhawomen #carolinecaresfernandes

Caroline Cares Fernandes

Coaching is Much Deeper Than You Think!

Coaching is focused on enabling you to get a grip on your self, gain more and more clarity about what you want ( career goals) and then..the most valuable part of the master plan
Actioning everything you outline in your framework!
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Do not assume that a coach is some random image consultant who helps you with your hair and make-up and gets you all ‘poised’ for success
😦 Such a disappointing reputation some folks have built around this heavily responsible role.
Events are doled out by the dozen, but carry nothing fleshy in it. facades are great to show, but they will eventually crash if substance is missing.
 
Your name and reputation will carry you only that much farther, until people begin to see through the cracks and holes!!
 
And yes.
A coach can listen to your troubles ( personal woes and downfalls) -but only for the first leg of the process. No wallowing, it’s just not done!
Your coach has a responsibility to ensure you KEEP GOING!
 
That you are on track, no matter what!
 
And that you will carefully, patiently stay the course everyday!
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Take sports and coaching and you will associate a person who is there to get your prepped, help you stay focused and make sure your thoughts and actions are goal- oriented!
 
Don’t you think your careers and business ventures need that ?
 
Don’t you think you as an entrepreneur need that too?
 
There is nothing frivolous about the role a coach plays in your life and for your career- growth !
 
Take yourself seriously – things will materialize ! 🙂
The author is a Coach and Educationist
twitter: CarolineVibha
Caroline Fernandes
 

My life’s been a series of serendipitous incidents that way!

As luck would have it, this fine lady has probably been at the right place, at the right time !

Say what you will, but to me, it’s an artistic blend of what you see in front of you and how you choose to respond 🙂

It’s interesting how perception shapes our reality.

When we absolutely love what we do, it sure does Nithya.jpg

seem to enable us to open our eyes to a world of possibility!

Meet Nithya David and read on to know more about her:

‘  I started my career in advertising account management with JWT Chennai, handling mainly Lifestyle and Pepsi businesses. My passion and dedication to the Lifestyle brand, displayed during their Bangalore store launch, caught the eye of Mickey Jagtiani, the founder of Landmark Group. I was offered a Marketing Manager–GCC role with Landmark Group in Dubai. After a couple of years with them, I was back in Bangalore with Ogilvy & Mather. Another chance encounter with Shekhar Kapur (the director) led to a marketing job with Gotham Comics.’

On Starting Upstream

I’d always wanted to do something on my own, and had always dreamed of starting my own company by the age of 30. So I guess the universe just conspired to make it happen for me. Only, I thought my enterprise would be in the retail/fashion space. I have no background in HR but I have extremely good networking skills and unbridled passion for anything that I do. In short, the craving for independence combined with ambition resulted in Upstream.

On Target Customers

Upstream is a talent recruitment firm. It was started in 2007. We do placements for advertising agencies and corporate houses across India.

Our target customers are two-fold: qualified personnel and corporate houses who are looking at a right fit both ways. My job is to understand the requirements at both ends and match them.

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On Taking Initiative in the face of Challenges

First, the perception of this business itself. People think this is just a hook-up job, and the existing recritment firms are largely to blame for this image. They are neither well-versed in the functions of advertising and marketing and end up just supplying ‘people’.

I go a little deeper, and sometimes I can sense annoyance at the other end. But unless I am convinced, there is no way I will pass on a talent to the organisation. Even after that kind of screening, you end up placing someone who hops to another job too soon.

The industry is filled with such job-hoppers who move from organisation to organisation in search of more money and better designations. Perseverance is rare in this business. The sad part is, even organisations don’t curb this itch to hop. And that happens because skilled talent is in such short supply  especially when it comes to advertising.

On Marketing

My business relies completely on word-of-mouth and references.

On Inspiration 

Schuana Chauhan, Head of Parle Agro is an inspiration and so is Indira Nooyi, Chairperson and chief executive office of PepsiCo.

On Advice to Aspiring Entrepreneurs

Not really advice, but some directions:

–  Never never let go : It’s going to be an extremely tough ride. But remember, if it doesn’t kill you, it will only make you stronger.

– Always keep your eyes and ears open. Life is series of opportunities strung together and do not miss even the smallest one.

– Trust your instincts – Being an entrepreneur  is like venturing into the unknown. And in such times, your instincts are sharper. Trust them blindly. If you allow your instincts to guide you, there is no way you’ll fail.

Wanna know more  about Nithya? Here’s how you can explore:

Website link – www.swimupstream.in

Facebook/Twitter/Linkedin/Pinterest/Google+ links

Email/Phone number for Business enquiries – 9900822077 – nithyadavid@swimupstream.in

 

The author is a Social Entrepreneur and Learner

Twitter: CarolineVibha

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Remind Yourself & Keep Going!

Do you remember Why you became an entrepreneur?

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This thought and reason should be crystal clear in your head.
Keep reminding yourself and encourage yourself to venture deeper into this concept-
You could have been doing something else, been somewhere else

WHY did I become an entrepreneur?
HOW can I make a difference to the people I have sought to offer my time and effort to?

At the start,it’s ok because there will be a lot of rumble and noise in your head. You may have to win over the fears and doubts you have been building skillfully within you.

But when you can effortlessly narrow this idea down to a single sentence your actions become an extension of your thoughts

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Keep Going!

 

The author is a Social Entrepreneur & Learner.

Get in touch to know more about Vibha Women

twitter: Caroline Vibha

Caroline Cares Fernandes

Building Momentum is not the end, but a stepping stone for you to move on.

A startup has this really high-performance, small but packed with punch, think-while-you-run sort of feel to it.

The energy and dynamism that comes with the turf can be a exhilarating and palpable.

Look back on any business you know of, regardless of the size of the organization, and you will find that the greatest learning and innovation occurs during the ‘ramp-up mode’ stage of operations, not the plateau.

While the idea we have as entrepreneurs slowly comes to life, you will feel a tug of temptation towards slowing down to celebrate your accomplishment. It’s at this point, you do something that’s the exact opposite. You don’t. You don’t stop. But you do stay grounded. Because when you begin to look real hard you start to realize how those tiny triggers of growth are just what you need to propel you forward.

Which means, you stop to take stock of what’s happening, to ask those vital questions of –

Am I on track?

Am I doing what is necessary to make a positive difference?

Do I have the right attitude towards myself and others?

How are my influencing skills? Am I prepared to speak to known and  unknown people in a manner that is compelling, concise and engaging?

If you are able to answer some of these questions, that’s when you will realize that building momentum and bridging gaps are an on-going process. You will flow with it. You will make changes. You will recap. You will churn.

And to stay relevant is everything for your customer and to you.

 

Like us on Facebook: Vibha: Woman Empowerment for Entrepreneurship

Write in if you like: reach@iamvibha.com

The author is a Social Entrepreneur & learner.

twitter: CarolineVibha

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