My life’s been a series of serendipitous incidents that way!

As luck would have it, this fine lady has probably been at the right place, at the right time !

Say what you will, but to me, it’s an artistic blend of what you see in front of you and how you choose to respond 🙂

It’s interesting how perception shapes our reality.

When we absolutely love what we do, it sure does Nithya.jpg

seem to enable us to open our eyes to a world of possibility!

Meet Nithya David and read on to know more about her:

‘  I started my career in advertising account management with JWT Chennai, handling mainly Lifestyle and Pepsi businesses. My passion and dedication to the Lifestyle brand, displayed during their Bangalore store launch, caught the eye of Mickey Jagtiani, the founder of Landmark Group. I was offered a Marketing Manager–GCC role with Landmark Group in Dubai. After a couple of years with them, I was back in Bangalore with Ogilvy & Mather. Another chance encounter with Shekhar Kapur (the director) led to a marketing job with Gotham Comics.’

On Starting Upstream

I’d always wanted to do something on my own, and had always dreamed of starting my own company by the age of 30. So I guess the universe just conspired to make it happen for me. Only, I thought my enterprise would be in the retail/fashion space. I have no background in HR but I have extremely good networking skills and unbridled passion for anything that I do. In short, the craving for independence combined with ambition resulted in Upstream.

On Target Customers

Upstream is a talent recruitment firm. It was started in 2007. We do placements for advertising agencies and corporate houses across India.

Our target customers are two-fold: qualified personnel and corporate houses who are looking at a right fit both ways. My job is to understand the requirements at both ends and match them.

upstream logo

 

On Taking Initiative in the face of Challenges

First, the perception of this business itself. People think this is just a hook-up job, and the existing recritment firms are largely to blame for this image. They are neither well-versed in the functions of advertising and marketing and end up just supplying ‘people’.

I go a little deeper, and sometimes I can sense annoyance at the other end. But unless I am convinced, there is no way I will pass on a talent to the organisation. Even after that kind of screening, you end up placing someone who hops to another job too soon.

The industry is filled with such job-hoppers who move from organisation to organisation in search of more money and better designations. Perseverance is rare in this business. The sad part is, even organisations don’t curb this itch to hop. And that happens because skilled talent is in such short supply  especially when it comes to advertising.

On Marketing

My business relies completely on word-of-mouth and references.

On Inspiration 

Schuana Chauhan, Head of Parle Agro is an inspiration and so is Indira Nooyi, Chairperson and chief executive office of PepsiCo.

On Advice to Aspiring Entrepreneurs

Not really advice, but some directions:

–  Never never let go : It’s going to be an extremely tough ride. But remember, if it doesn’t kill you, it will only make you stronger.

– Always keep your eyes and ears open. Life is series of opportunities strung together and do not miss even the smallest one.

– Trust your instincts – Being an entrepreneur  is like venturing into the unknown. And in such times, your instincts are sharper. Trust them blindly. If you allow your instincts to guide you, there is no way you’ll fail.

Wanna know more  about Nithya? Here’s how you can explore:

Website link – www.swimupstream.in

Facebook/Twitter/Linkedin/Pinterest/Google+ links

Email/Phone number for Business enquiries – 9900822077 – nithyadavid@swimupstream.in

 

The author is a Social Entrepreneur and Learner

Twitter: CarolineVibha

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